The researchers turned the Phone Number List spotlight on multi-channel consumers who see InfoShoppers as main protagonists on the one hand (11.1 million, 21% of the population over 14 years and 35% of those who use the internet) who access the Phone Number List network for specific needs in the pre-purchase phase and, on the other hand, eShoppers (20.6 million, 39% of Italians and 65% of internet users ), people Phone Number List who use the network at all stages of the purchasing process.
WHITEPAPER Omnichannel and mobile experience Phone Number List are not the same thing. Discover the mobile marketing strategies Advertising Inbound Company Email * Allows the sending of promotional communications regarding the products and services of third parties with respect to the Owners with automated and traditional Phone Number List contact methods by the third parties themselves, to whom the data is communicated No Yes The Infoshopper, in detail, live in the digital dimension to search for information Phone Number List on products / services (64%), compare prices (66%) and identify points of sale.
They do not use the web for Phone Number List purchases, except in a very limited way. Because? 80% do not trust to buy products that require an advance payment or that they have not been able to see / touch in practice (78%), or for which they Phone Number List have not been able to deal with the seller (69%). The eShoppers, on the other hand, not only access the web to collect information on products / services (91%), to compare prices (93%) and to find shops (68%), but buy online: 87% buy on the web and take advantage of home delivery, 62% go to see the product in the store (showrooming) and then buy it on the internet, 38% choose the products Phone Number List online but then collect them in the store.