Let's drop the phone number list pretense that you'll have a quiet weekend catching up on reading and writing your list of personal goals for 2016. Instead, I'm giving you a quick and dirty roundup phone number list of my CCO articles. favorites over the past 12 months. Choose one article for each month listed and read it completely. You'll be done in 35 minutes - and you'll have some great ideas for this 2016 planning. I promise.
One of my favorite articles published all year was Amy Higgins' Big Bang Theory, A Content Strategist . She maps how marketers can think of content as a planetary system, with a meta-asset acting like the phone number list sun, and variations on that single asset functioning like planets, moons, and satellites. If you only read one CCO article for the phone number list entire year, make it this one. And if possible, remove the printed version, as it is easier to understand when presented graphically.
I can't offer an overview of the phone number list CCO without offering an article by Kirk Cheyfitz, founder of Story Worldwide and wise content marketer. In The Too-Slow Death of the RFP , Cheyfitz wonders how brands can ask their agencies to innovate and still use such an outdated assessment tool. May it inspire you to ditch your clumsy bidding and find better ways phone number list to collaborate with agencies.
Jonathan Crossfield is CCO magazine's longest-serving columnist, and his April contribution, Averting a Social Media Tragedy, is must-read. Shortly after the Sydney siege, the phone number list Australian native opened up about how off-key marketers often sound off in the phone number list wake of tragic events. He says marketers need to be prepared to turn off automation and exercise caution during unpredictable, unfolding tragic events — and practice doing it right before it all goes wrong.
In June, we pitted two influencers against each other to come up with an idea: assuming you have limited time and resources, should you focus on creativity and craftsmanship or would your time be better spent applying phone number list content strategy principles (eg, structured content) to scale your efforts? Jay Acunzo works at a venture capital firm in Boston and Ann Rockley is a content strategist in Toronto. Although they take opposing viewpoints in the phone number list article Machined or Handcrafted: What's Your Content Creation Ethics?, they offer insightful perspectives on the dangers facing content marketers.