After many years of ups and downs, Juhuasuan may once again be pushed to the front by Ali.
Recently, a number of media reported that Ali is considering to completely separate Juhuasuan from Taobao and Tmall, and set up the Dajuhuasuan business group. It is rumored that after independence, Juhuasuan will shoulder the important task of Ali's attack on the sinking market and against Pinduoduo.
Although Ali has not commented on this, according to the information given by various sources, the overall transaction volume of Juhuasuan during the "618" period increased by 86% year-on-year, especially the purchase users and purchase amounts in third- to fifth-tier cities. The year-on-year increase of more than 100% has made Ali pay more and more attention to the sinking ability of Juhuasuan.
It was also last week that Pinduoduo, which relies on the rapid rise of the sinking market, came out with news that the "Time-limited Spike" channel, which phone number list has contributed the most to its DAU, will stand on the top of the mountain and establish the "Second Fight" business group. After independence, the mission of the Miaopin business group is to explore the market in first- and second-tier cities.
Ali sinks, Pinduoduo attacks, and they complement each other.
Nowadays, as the traffic in the e-commerce field is becoming more and more "Luoyang paper is expensive", the competition between all parties in terms of increment is also intensifying. Although neither Ali nor Pinduoduo has given confirmation information so far, it is an undoubted fact that both parties have increased their investment in the friendly business camp, regardless of whether the two businesses are independent or not. With the gradual increase in the degree of overlap of users on both sides in the future, it is an unavoidable trend to follow each other's shortcomings and step into the territory of friends and businessmen.