In product practice, it may be relatively difficult to obtain and effectively practice data on business attributes and tool attributes.
At this time, you can choose a relatively simple email list data verification method - user satisfaction and NPS.
User satisfaction , we can design questionnaires based on product, module or functional dimensions.
Let customers score these dimensions and make comparisons in stages to judge the degree of optimization and satisfaction of the product.
Net Promoter Score (NPS, NetPromoter Score), whether customers are willing to recommend this product to others.
According to 1~10 points, to quantify, of which 1~6 are detractors, 7 and 8 are passive, and 9 and 10 are recommenders.
NPS is equal to the ratio of the number of recommenders minus the number of detractors divided by the total number of samples.
Those who are interested in this can directly search for NPS, and there are also third-party companies that provide ready-made tools to use.
To sum up, several dimensions of B-side product data measurement indicators:
Tool attribute data indicators , such as core function usage data, penetration rate, etc., are enough to prove that the product has enough active users, and it is indeed effective in reducing costs and increasing efficiency, which lays a solid foundation for the user value of the product.
Secondly , the user value of the product can be proved through user satisfaction and NPS .
And product competitiveness determines the upper limit of product development. In the face of customers with the same portrait, I have no one, but I have expertise. In the vertical field, whether our products are competitive enough, which determines the ability of product development. How far it goes and how high it rises, and this is also reflected in the commercial value of the product, that is, the commercial attribute data indicator.